| Quotes: |
| I will pay more for the ability
to deal with people than for any other ability under the sun. - John D.
Rockefeller |
| "Keep your heart free of hate and
your mind from worry. Expect little, give much. Judge yourself and
not others. Make friendship and Fine Art." - Daize Goodwin |
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| Marketing
& Customer Service Articles |
1. Think
like a free agent
Free agency
is a decision to be your own boss, whoever you work for. To be
in the best possible position to move ahead: do your best work now,
create a remarkable track record, take responsibility for your own security
and, keep your eyes peeled for the next great job.
2. Discover
what sets you apart and market it shamelessly
The next step
in building your brand is to identify all the qualities and characteristics
that make you distinctive in the marketplace.
Action
Step:
Ask yourself:
i. What
do I do that adds distinctive, measurable value?
ii. What
have I accomplished that I can shamelessly brag about?
iii. What
real benefits do I offer?
iv. Ask
others: What do you see as my greatest strength?
Use this information
anytime you have to write or speak about who you are and what you have
to offer.
3. Get visible
When it comes
to branding your brilliance, publicity is superior to advertising. Here
are five simple ways to create "buzz" about your personal brand:
i.
Create a personal web site
ii. lead a
project at work
iii. start
an e-mail newsletter
iv. write
an article
v. or teach
a class
4. Stop networking,
and build a network
Are you the
type of person that people call when they need to get connected to others?
If not, stop networking and build a network. The key to success is access,
and the key to gaining access is getting connected.
Action
Step:
i. Create
a list of everyone you know in every profession.
ii. List everyone
that you know in your field.
iii. Participate
in on-line communities.
iv. Start
introducing (connecting) everyone to everyone else.
When you do,
you'll get connected, gain access and move ahead very fast.
5. Add value
- and then some
Adding value
is going the extra mile. Doing just a little more than is expected makes
people feel that there is no one better to know or do business with. The
key is to find out what others place a high value on.
To
begin:
Ask your employer,
your clients and even your colleagues what they feel adds value to them.
Then look for ways to add value everyday.
6. Accelerate
your brand power by getting in sync with a major trend in your field and
moving to the head of it
-
What's a big trend
in your field? Read everything about it.
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Participate in
conferences.
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Take a position.
-
Become known as
a specialist. Focusing on what you can be best at is a powerful way to
upgrade and
-
accelerate the
perceived value of your brand in the marketplace.
Bottom line?
To
get hired, promoted, or paid more, branding your brilliance is your most
important job.
(c) 2003 by Ramon
Williamson
http://ramonwilliamson.com
Ramon Williamson
is famous for helping clients promote their way to celebrity status, and
earn above average incomes in their professions. He is an author and popular
keynote speaker quoted in Entrepreneur, Fortune Small Business, US Weekly,
and Business Journal newspapers.
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