How To Brand Your Brilliance & Stand Out Compiled By Taidin Suhaimin In the new world of work, you are a brand.  And to stand out and prosper, you must leverage your experience, way of thinking, ideas, skills and braggables to create a perception that there is no one in the marketplace quite like you. I call this process "branding your brilliance". - Ramon Williamson In the traditional sense, a brand is a word, usually a proper noun.  Brand building is the process of creating a perception in the mind that there is no product or service on the market quite like yours. Here are six simple steps you can take to standout and prosper in the new world of work: 1. Think like a free agent Free agency is a decision to be your own boss, whoever you work for.  To be in the best possible position to move ahead: do your best work now, create a remarkable track record, take responsibility for your own security and, keep your eyes peeled for the next great job.

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2. Discover what sets you apart and market it shamelessly
The next step in building your brand is to identify all the qualities and characteristics that make you distinctive in the marketplace.

Action Step:
Ask yourself: 
i. What do I do that adds distinctive, measurable value? 
ii. What have I accomplished that I can shamelessly brag about? 
iii. What real benefits do I offer? 
iv. Ask others: What do you see as my greatest strength? 

Use this information anytime you have to write or speak about who you are and what you have to offer.

i. Create a personal web site
ii. lead a project at work
iii. start an e-mail newsletter
iv. write an article
v. or teach a class

Action Step: 
i. Create a list of everyone you know in every profession. 
ii. List everyone that you know in your field. 
iii. Participate in on-line communities. 
iv. Start introducing (connecting) everyone to everyone else. 

When you do, you'll get connected, gain access and move ahead very fast.

To begin:
Ask your employer, your clients and even your colleagues what they feel adds value to them. Then look for ways to add value everyday.

• What's a big trend in your field? Read everything about it. 
• Participate in conferences. 
• Take a position. 
• Become known as a specialist. Focusing on what you can be best at is a powerful way to upgrade and 
• accelerate the perceived value of your brand in the marketplace.

To get hired, promoted, or paid more, branding your brilliance is your most important job.